ABOUT US

Presentation is part of the gift.

Long before a gift is opened, it has already begun to tell a story. The way it is presented can spark curiosity, express appreciation and transform a simple gesture into something memorable. At STUDIO INIIT, presentation is never an afterthought. It is an essential part of the experience.

I grew up in South Korea, where creativity and an appreciation for beautiful details were part of everyday life. As an adult, I lived in Shanghai, an international city that introduced me to different cultures, perspectives and ways of thinking. Later, in Sweden, I found inspiration in Scandinavian design and its quiet sense of balance, simplicity and timelessness.

These experiences continue to influence the way I approach every presentation I create. But STUDIO INIIT was shaped by more than the places I have lived.

In my early thirties, I was diagnosed with cancer. It was a turning point that changed the way I see time, relationships and the moments we share with one another. During my recovery, I found myself returning to creativity. What began as a personal way to reconnect with myself gradually evolved into STUDIO INIIT.

Today, I create bespoke gift presentations for individuals, brands and businesses. Every project begins with the same question: How can this presentation make the recipient feel genuinely valued

There is never one answer. Every gift has its own story, purpose and recipient. My role is to create a presentation that reflects all three, whether quiet and understated or bold and expressive.

The name INIIT is built around one simple idea: connection. Between people. Between emotions. Between the moments we remember long after they have passed.

At STUDIO INIIT, presentation is more than decoration. It is part of the gift itself.

Lia
Founder & Creative Director